Role: Design, Motion
Fable is a cloud-based motion design platform that empowers creators with resources and opportunities to tell stories through motion.
In 2024, with the development of new features and tools, it was the ideal moment to refresh the website, presenting the product in a more streamlined and organized way. The updated visual approach integrated the UI directly into the design, making it more intuitive to showcase each feature's functionality and convey the tool's value clearly and effectively.