Melody Shih

Prism by Fable is a generative AI tool that empowers designers with control over their creative workflows. Unlike traditional AI text-based interfaces, Prism offers a visual and interactive approach, allowing designers to use animation to guide generations and seamlessly generate, edit, and animate assets. Integrated into Fable's motion design platform, it enables designers to intuitively direct motion and visuals while leveraging AI to enhance the creative process.

Video credit: Aaron Porter, Dalia Kemeklyte, Julio Michelon, Melody Shih

Role: Senior Motion Designer

I had the opportunity to collaborate with engineers and product leads in developing Prism. I was responsible for testing, exploring, and refining its visual capabilities, with a focus on expanding the tool's range of visual styles and ensuring its practical application in real-world scenarios, aligning the product's features with the diverse and evolving needs of motion designers and animators.

Use Case - The Lab

Color bubbles and cell elements are generated by Prism.

Use Case - Rally Racers

Utilized Prism to achieve a charcoal and pencil sketch effect.

Use Case - Hungry Flower

Created and animated the full animation in Fable, using Prism to transform the visual styles.

Use Case - Playdoh

Explored styles and transformed the shape animation into a Playdoh look.